Summary

Son of Abram Wiley Rodgers (1823-1883) and Isabella Dick Saffell (1844-1927). First married widow Sarah (Sadie) MacGuire Rosenbaum (b. 1875), San Francisco, 1901. The marriage soon ended in divorce; there were no offspring. In 1904, he wed Olive Craig, of Paris, TX, after moving to St. Louis, MO, where the two of them met. Harry was a well-known and innovative young advertising executive; he owned his own company and billed himself as an "advertect." She was a singer. Earlier, he had worked as a newspaper reporter and as a representative of several western and midwestern companies. The couple had two children: Harry Alexander, Jr. (1909-1938) and Mary Isabelle (1911-1968). Both are buried, as is their mother Olive, in Evergreen Cemetery, Paris, TX.

Birth:
Jun. 1876 1
CA 1
Death:
24 Oct 1914 1
San Francisco, CA 1
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Related Pages

Pictures & Records (6)

Rodgers Advertect 1904 Ad St Louis Directory.JPG
Rodgers Advertect 1904 Ad St Louis Directory.JPG
Rodgers Advertect Ad, 1904 St. Louis, MO, City Directory.
Harry A Rodgers 1904 Weds Olive Craig Ruff.JPG
Harry A Rodgers 1904 Weds Olive Craig Ruff.JPG
The St. Louis Republic, St. Louis, MO, 28 Oct. 1904.
Harry A Rodgers Sr 1914 Death Notice.JPG
Harry A Rodgers Sr 1914 Death Notice.JPG
Dallas Morning News, Dallas, TX, 27 Oct. 1914.
Harry A. Rodgers 1901 Advertect Ltr LA Times.JPG
Harry A. Rodgers 1901 Advertect Ltr LA Times.JPG
Los Angeles Times, Los Angeles, CA, 28 Jul. 1901
Harry A Rodgers 1902 LA Herald Photo.JPG
Harry A Rodgers 1902 LA Herald Photo.JPG
Harry A Rodgers 1904 Goes East.png
Harry A Rodgers 1904 Goes East.png
Oakland Tribune, Oakland, CA, 12 Nov. 1904, p. 20.
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Personal Details

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Birth:
Jun. 1876 1
CA 1
Male 1
Death:
24 Oct 1914 1
San Francisco, CA 1
Burial:
Burial Place: Pioneer Cem., Watsonville, Santa Cruz Co., CA 1
Edit
Birth:
Mother: Isabella Dick Saffell 1
Father: Abram W. Rodgers 1
Marriage:
1) Sarah (Sadie) MacGuire Rosenbaum 2) Olive Craig 1
1) 26 Nov. 1901 2) Oct. 1904 1
1) San Francisco, CA 2) St. Louis, MO 1

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Sources

  1. Contributed by chambln

Stories

From "Current Advertising," Vol. 12 (1902): 28-29.

  At 27 Geary street, San Francisco, almost within the shadow of the beautiful building inhabited by the San Francisco Call, there abides an "Advertect."

 Maybe you don't know what an "Advertect" is.

 Never mind, dear children, your ignorance is not surprising, for this is the only one in captivity.

 You may think it is some kind of an animal, but you are wrong again. An advertect is a boid--leastwise this one is.

 It can stand on one leg, or two, in front of a bar and have more fun on a bottle of "Napa Soda" than most of us can have on oceans of rum.

 Free from all disguises of nomenclature, the "Advertect" is Harry Alexander Rodgers--printer, publisher, engraver and ad-writer--and good at all of them.

 Only a few years ago the worst printing and advertising on earth was done in San Francisco.

 Two years ago "Rodgers--Advertect," projected himself on the horizon, and now the merchants of the coast may have advertising matter as well dressed as anybody in the effete East.

 When the editor of Current Advertising was in San Francisco in June, he wanted to mail four thousand circulars in about fourteen hours, and the Advertect did it for him with neatness and dispatch.

 Mr. Rodgers has a plant that is seemingly modeled on that of Charles Austin Bates.

 He has artists, writers and printers. He plans, writes, illustrates and "places"--advertising.

 He is erecting a five-story building of his own.

 He publishes a bright monthly called Returns.

 He is a hustler and Current Advertising wishes to record the hope and the belief that he is headed straight for big success.

(Note: The editor of Current Advertising in 1902 was Charles Austin Bates.)

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